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May 07, 2024
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MKT 192 - Broadcast Advertising 3 Credits
This course examines how ‘branding’ influences consumer behavior. Students will learn broadcast media planning and buying, analyze and discuss television commercials, how the internet and social media Twitter and Facebook have transformed business; and how demographics and psychographics play a key role in developing an effective broadcast advertising strategy.
Click here for the Semester Course Offerings
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