Aug 09, 2020  
2012-2014 Undergraduate Catalog 
2012-2014 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 205 - Principles of Marketing

1 semester, 3 Credits

Explores the basic principles, theories, problems, and practices in the ever changing marketing environment (social, economic, technological, legal, and ethical) and its impact on product, price, promotion and distribution decisions in the domestic and global market. Emphasis is placed on the marketing functions, planning, and the distribution of goods and services from the producer to consumer.

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