Nov 11, 2019  
2014-2015 School of Continuing Education Catalog 
    
2014-2015 School of Continuing Education Catalog [ARCHIVED CATALOG]

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COM 325 - Public Relations


3 Credits

This course surveys the field of public relations with a special emphasis on the role of the organizational communications specialist. Topics covered include the history of public relations, ethical considerations, campaign design, and the use of mass media. The course stresses forms of public relations used in public agencies, community organizations, and businesses.


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