Jan 19, 2020  
2014-2015 School of Continuing Education Catalog 
2014-2015 School of Continuing Education Catalog [ARCHIVED CATALOG]

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COM 403 - Communications Research

3 Credits

This course presents the most common tools of research in communications through the lens of marketing—formulating problems, determining appropriate methods of data collection, and then analyzing the data gathered. Research decisions greatly impact the planning and execution of an organization’s marketing and communications. Students will learn different research strategies to plan effective marketing and advertising campaigns.

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