MKT 336 - Promotional Strategy

3 Credits

This course studies promotion as integrated marketing communications (IMC), its role in modern marketing, and its influence on consumer decision-making. IMC strategy planning combines the components of promotional mix (advertising, public relations, direct marketing, sales promotion, personal selling, and internet marketing) into a comprehensive program, sending an appropriate, consistent marketing message to target consumers.

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MKT 336 - Promotional Strategy