Jun 25, 2019  
2016-2018 Undergraduate Catalog 
    
2016-2018 Undergraduate Catalog [ARCHIVED CATALOG]

[Add to Bookmarks]

MKT 205 - Principles of Marketing


1 semester, 3 Credits

Explores the basic principles, theories, problems, and practices in the ever changing marketing environment (social, economic, technological, legal, and ethical) and its impact on product, price, promotion, and distribution decisions in the domestic and global market. Emphasis is placed on the marketing functions, planning, and the distribution of goods and services from the producer to consumer.


Click here for the Semester Course Offerings




[Add to Bookmarks]