MKT 336 - Promotional Strategy

1 semester, 3 Credits

Explores integrated marketing communication and discusses how elements of the traditional promotions mix (advertising, sales promotion, public relations, and personal selling) as well as other, newer alternative forms of promotion (buzz, guerilla, social media, etc.) are most effective when they are coordinated in a consistent, cohesive, and coherent manner. Prerequisite: MKT 335.

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MKT 336 - Promotional Strategy