Mar 28, 2024  
2016-2018 Undergraduate Catalog 
    
2016-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 340 - Marketing on the Internet


1 semester, 3 Credits

Introduces Internet marketing as an emerging communications tool that is becoming a necessary part of any organization’s marketing plan. It explores challenges that marketing managers face in developing effective strategies for new media applications (e-mail, instant messenger, social networking, blogs, websites, search engines). It examines legal, ethical, and public policy issues related to marketing on the Internet. Prerequisite: MKT 205.


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