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Mar 28, 2024
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MKT 340 - Marketing on the Internet 1 semester, 3 Credits
Introduces Internet marketing as an emerging communications tool that is becoming a necessary part of any organization’s marketing plan. It explores challenges that marketing managers face in developing effective strategies for new media applications (e-mail, instant messenger, social networking, blogs, websites, search engines). It examines legal, ethical, and public policy issues related to marketing on the Internet. Prerequisite: MKT 205.
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