Mar 28, 2024  
2016-2018 Undergraduate Catalog 
    
2016-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 404 - Advanced Advertising


1 semester, 3 Credits

An advanced study of advertising with emphasis on current trends and issues. Special focus given to media planning, as well as the creation of actual advertising campaigns and creative strategy. Prerequisite: MKT 336.


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