MKT 423 - Fashion Marketing

1 semester, 3 Credits

Offers students an opportunity to explore the field of fashion marketing, including an analysis of the industry from designing, manufacturing, and global sourcing to advertising, promotion, and retailing of fashion-related products. Due to the global nature of this field, the course includes extensive investigations of the international aspects of fashion marketing and licensing. Prerequisite: MKT 205.

Click here for the Semester Course Offerings

What can we help you find today?

Academics & Apply

People & Places

Facts & Info

MKT 423 - Fashion Marketing