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Mar 29, 2024
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MKT 480 - Marketing Capstone 1 semester, 3 Credits
Capstone course for marketing majors. While studying strategic marketing, students will integrate four years of learning marketing into a cohesive body of marketing knowledge. Concepts of strategy, strategic management, and strategic planning will be explored in the context of marketing. Prerequisites: ACC 110/111, ACC 203/204, FIN 207, MGT 301, MKT 336, and MKT 434.
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