Mar 29, 2024  
2016-2018 Undergraduate Catalog 
    
2016-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 480 - Marketing Capstone


1 semester, 3 Credits

Capstone course for marketing majors. While studying strategic marketing, students will integrate four years of learning marketing into a cohesive body of marketing knowledge. Concepts of strategy, strategic management, and strategic planning will be explored in the context of marketing. Prerequisites: ACC 110/111, ACC 203/204, FIN 207, MGT 301, MKT 336, and MKT 434.


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