MKT 444 - Brand Marketing

1 semester, 3 Credits

Principles of strategic brand management to conceive and market brands will be examined, with an emphasis on specific tactical guidelines for planning, building, measuring, and managing brand equity and assessing a firm’s brand portfolio. This is an advanced course aimed both at imparting a breadth of knowledge as well as a specialized depth of knowledge. Prerequisite: MKT 336.

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MKT 444 - Brand Marketing