Apr 19, 2024  
2016-2018 Undergraduate Catalog 
    
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2016-2018 Undergraduate Catalog [ARCHIVED CATALOG]

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HIS 367 - Marketing Campaigns in U.S. History, c.1850

1 semester, 3 Credits Core Foundation/Proficiency: Writing II

Examines how different industries, products, and companies employed their marketing campaigns to take advantage of opportunities, respond to internal and external challenges and threats, and adapt to the social and cultural environment of their times. Includes the historical context of changing needs and wants of consumers, as well as developments in advertising media and marketing approaches.


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