May 04, 2024  
2019-2021 Graduate Catalog 
    
2019-2021 Graduate Catalog [ARCHIVED CATALOG]

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MBA 685 - Digital and Social Media in the Business Environment


3 credits-

The explosion of social media and devices has had an impact on how businesses function, the hiring and firing of personnel, marketing of their products/services, and engaging in the economy. Businesses are struggling to leverage the power of social media and digital devices while minimizing their legal, financial, and reputational risk. Examines social media and technological devices in the contemporary business environment, with an emphasis on legal issues.


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