May 20, 2024  
2022-2024 Undergraduate Catalog 
    
Catalog Navigation
  Publication Home
  Introduction
  Admission
  Financial Information
  Financial Aid and Scholarships
  Student Life and Development
  Academic Information
  Faculty Listings and Program Information
  Academic Programs
  Special Programs
  Course Descriptions
  Directories
  Addendum
  Campus Map
  Academic Guidebook
  Administration
  My Bookmarks
HELP
2022-2024 Undergraduate Catalog
Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Bookmarks (opens a new window)

MKT 426 - International Marketing

1 semester, 3 credits- Core Foundation/Proficiency: Diversity

Introduces marketing approaches in the context of international markets. Due consideration is given to the analysis of the external environments (economic, political, legal, cultural, competitive, and natural) and their impact on the marketing strategy and planning. Students are involved in class lectures and discussions, and in development of an international marketing plan in a team setting.


Click here for the Semester Course Offerings



Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Bookmarks (opens a new window)