MKT 340 - Marketing on the Internet

1 semester, 3 Credits

This course explores the impact of the Internet on the practice of marketing. Through hands-on work, students will learn the dimensions of the Internet, its capabilities and limitations, and the basics of the communications technology that drive the Internet. As an integral part of the course, students learn Web site design and HTML document creation. Prerequisite: MKT 205.

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MKT 340 - Marketing on the Internet