Mar 28, 2024  
2010-2012 Undergraduate Catalog 
    
2010-2012 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 420 - Business to Business Marketing


1 semester, 3 Credits

This course explores the characteristics that differentiate industrial markets from consumer markets. The material presented is intended to look at challenges and problems faced in marketing goods and services to businesses and government markets. Prerequisite: MKT 205.


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