MKT 422 - Retailing

1 semester, 3 Credits

This course provides students with an understanding of important issues in today’s complex retail environment. While traditional retailing concepts and theory are included, emphasis is placed on emerging sources of consumer-seller interaction, e.g., direct marketing and the Internet. This course strives to develop a set of analytical skills that are necessary for effective evaluation and analysis in retailing. Prerequisite: MKT 205.

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MKT 422 - Retailing