MKT 480 - Marketing Capstone

1 semester, 3 Credits

Capstone course for marketing majors. While studying strategic marketing, students will integrate four years of learning marketing into a cohesive body of marketing knowledge. Concepts of strategy, strategic management, and strategic planning will be explored in the context of marketing. Prerequisites: MKT 336, 434 and FIN 207. Effective with the class of 2015: ACC 110/111, ACC 203/204, FIN 207, MGT 201, MGT 301, MKT 205, MKT 335, MKT 336 and MKT 434.

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MKT 480 - Marketing Capstone