Aug 09, 2020  
2008-2010 Undergraduate Catalog 
2008-2010 Undergraduate Catalog [ARCHIVED CATALOG]


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Bachelor of Science 

The Department of Marketing offers a program of study leading to the a bachelor of science degree.

Marketing costs absorb about half of each buyer’s dollar, with its activities being performed in both business and nonprofit organizations, and on both a domestic and international stage. Marketing activities help businesses generate profits and help fuel the global economy. New technology has dramatically expanded marketers’ ability to connect with customers and socially responsible marketing can promote the welfare of consumers and society.

Marketing involves an examination of the exchange processes by which consumers and organizations satisfy their wants and needs. Thus it requires an understanding of consumer behavior, motivation of sales personnel, the impact of advertising and promotion on potential consumers, cultural differences in the global marketplace, market research techniques, and the role of marketing on the Internet.

Success in marketing requires both quantitative and qualitative skills. Our program is designed to develop these skills through a broad-based business curriculum coupled with a functional knowledge of marketing. Our small class sizes offer students opportunities to interact regularly with faculty. Many classes have team projects, which develop interpersonal and leadership skills. Effective oral and written communications are stressed throughout the program. Furthermore, excellent career opportunities are available to students through our marketing internship program.

The marketing program helps students become familiar with the marketing process and with the theoretical concepts, tools, and skills necessary to successfully enter and advance in the global marketing arena.

The following major requirements apply to the Classes of 2009, 2010, and 2011. Beginning with the Class of 2012, the marketing major requirements have changed. For more information on these requirements, please contact the School of Business directly or visit the Web site at:

Suggested Sequence

Freshman Sem. 1

Freshman Sem. 2

Sophomore Sem. 2

Junior Sem. 1

Junior Sem. 2

Senior Sem. 1

Senior Sem. 2


1As part of the marketing curriculum, students are required to take one behavioral science course. This course may be in sociology, psychology, or cultural anthropology.

2Students are required to take one course in economics. Students typically take either micro- or macroeconomics. Our standing recommendation (not requirement) is that students take both micro- and macroeconomics.

3To fulfill the QBA 1 requirement, students must take MTH 108 or a higher-level course. MTH 107 is offered as part of a sequence of courses but it does not fulfill the QBA 1 requirement. If the student can handle it, a higher-level course in mathematics will prepare him/her for graduate work.

4The College requires that one of the philosophy courses be in ethics. As part of the business world, we recommend (not require) that you take Business Ethics. Due to limited availability of this course, however, students may have to take a different ethics course.

5QBA 2–Statistics requirement may be fulfilled by taking one of the following courses:

Additional Information

Statistics is a prerequisite for Marketing Research. Students who do not complete that course by the end of their junior year will not be able to take Marketing Research, which is offered only once a year.



Many courses in the curriculum have prerequisites. Students who do not complete the necessary prerequisites in time may not be able to take some critical courses in the program. In worst case, this may lead to the student not graduating with a marketing degree. Remember, students are responsible for knowing and completing the prerequisites.


Many courses offered by various departments will supplement the marketing curriculum. As general guidelines, students may consider the following options. Students should discuss their electives with their advisor in greater detail.

Plan how to use the electives rather than leaving them to chance and all for the senior year. Many students use their electives to study abroad or to obtain a minor in another field.

Consider taking two or more courses in behavioral sciences, such as sociology, psychology, or economics. A reasonable fluency in a foreign language may help the student in his/her marketing career in our multicultural world. Students who are interested in taking language courses should consult the language department.

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