Oct 20, 2018  
2018-2020 Undergraduate Catalog 
    
2018-2020 Undergraduate Catalog

Marketing


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Bachelor of Science 

Marketing costs absorb about half of each buyer’s dollar, with its activities being performed in both business and nonprofit organizations, and on both a domestic and international stage. Marketing activities help businesses generate profits and help fuel the global economy. New technology has dramatically expanded marketers’ ability to connect with customers, and socially responsible marketing can promote the welfare of consumers and society.

Marketing involves an examination of the exchange processes by which consumers and organizations satisfy their wants and needs. Thus it requires an understanding of consumer behavior, motivation of sales personnel, the impact of advertising and promotion on potential consumers, cultural differences in the global marketplace, market research techniques, and the role of marketing on the Internet.

Success in marketing requires both quantitative and qualitative skills. Our program is designed to develop these skills through a broad-based business curriculum coupled with a functional knowledge of marketing. Our small class sizes offer students opportunities to interact regularly with faculty. Many classes have team projects, which develop interpersonal and leadership skills. Effective oral and written communications are stressed throughout the program. Furthermore, excellent career opportunities are available to students through our marketing internship program.

The marketing program helps students become familiar with the marketing process and with the theoretical concepts, tools, and skills necessary to successfully enter and advance in the global marketing arena.

The Department of Marketing also offers a Marketing Fellows program as a plan of study. Students who are invited to participate will complete the required courses in Marketing with a cohort of highly qualified fellows, which will likely improve their candidacy for internships and entry-level positions in their chosen careers.

PCSB Major Requirements and Policies


All students majoring in business need to follow PCSB requirements. Major requirements may vary. Students should consult with their faculty advisor and the Academic Guidebook to review the Academic Planning Form pertinent to their program of study. In addition, students should review course descriptions regarding any prerequisites for required courses. Graduation requirements include a minimum of 120 credit hours, although some academic programs may require additional credits. Please refer to the Academic Resources  section of the catalog for more information. Information regarding the Core Curriculum is available within each course and online. Additional requirement and policy information can be found on the School of Business website.

Required Courses


Additional Information/Recommendations


Prerequisites

Many courses in the curriculum have prerequisites. Students who do not complete the necessary prerequisites in time may not be able to take some critical courses in the program. In the worst case, this may lead to the student not graduating with a marketing degree. Students are responsible for knowing and completing the prerequisites. Importantly, students must complete MGT 301 prior to their senior year.

Electives

Many courses offered by various departments will complement the marketing curriculum. Consider taking a course in behavioral science, such as sociology or psychology. A reasonable fluency in a foreign language may help the student in his/her marketing career in our global world. Students who are interested in taking language courses should consult the language department. Students should discuss their electives with their advisor in greater detail. Many students use their electives to study abroad or to obtain a minor in another field.

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