Nov 21, 2019  
2018-2020 Undergraduate Catalog 
    
2018-2020 Undergraduate Catalog

Marketing


Return to {$returnto_text} Return to: Academic Programs

Minor

The marketing minor consists of six courses. These include two foundational courses that introduce students to core marketing concepts, one communication-focused course from a menu of three electives, and three additional electives to build a set of six courses to complete the minor.

Only available to students in the Schools of Arts and Sciences and Professional Studies. Business majors are not eligible for the minor.

Foundational Courses


  1. MKT 205 Principles of Marketing , with a minimum grade of a C
  2. MKT 335 Buyer Behavior  

Elective Courses


At least one of the following electives:

Note: Any of these three above courses can be used as electives.

Additional Electives:

Note: A total of four electives are required in addition to the two foundational courses. 

Return to {$returnto_text} Return to: Academic Programs