Oct 20, 2019  
2010-2012 Undergraduate Catalog 
2010-2012 Undergraduate Catalog [ARCHIVED CATALOG]


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Bachelor of Science 

The Department of Marketing offers a program of study leading to the a bachelor of science degree.

Marketing costs absorb about half of each buyer’s dollar, with its activities being performed in both business and nonprofit organizations, and on both a domestic and international stage. Marketing activities help businesses generate profits and help fuel the global economy. New technology has dramatically expanded marketers’ ability to connect with customers and socially responsible marketing can promote the welfare of consumers and society.

Marketing involves an examination of the exchange processes by which consumers and organizations satisfy their wants and needs. Thus it requires an understanding of consumer behavior, motivation of sales personnel, the impact of advertising and promotion on potential consumers, cultural differences in the global marketplace, market research techniques, and the role of marketing on the Internet.

Success in marketing requires both quantitative and qualitative skills. Our program is designed to develop these skills through a broad-based business curriculum coupled with a functional knowledge of marketing. Our small class sizes offer students opportunities to interact regularly with faculty. Many classes have team projects, which develop interpersonal and leadership skills. Effective oral and written communications are stressed throughout the program. Furthermore, excellent career opportunities are available to students through our marketing internship program.

The marketing program helps students become familiar with the marketing process and with the theoretical concepts, tools, and skills necessary to successfully enter and advance in the global marketing arena.

The following major requirements apply to the Classes of 2012-2015. 

Suggested Sequence

Freshman Sem. 1

Junior Sem. 1

Junior Sem. 2

Senior Sem. 1

Senior Sem. 2

  • MKT 480 - Marketing Capstone 3 Credits
  • Marketing Elective 3 Credits

  • Philosophy Core 3 Credits

  • Free Elective 3 Credits

  • Non-Departmental Elective 3 Credits


*MTH 109-110 Calculus is recommended in lieu of MTH 108 for students with suitable math aptitude.

Additional Information

Statistics is a prerequisite for Marketing Research. Students who do not complete that course by the end of their junior year will not be able to take Marketing Research, which is offered only once a year.



Many courses in the curriculum have prerequisites. Students who do not complete the necessary prerequisites in time may not be able to take some critical courses in the program. In the worst case, this may lead to the student not graduating with a marketing degree. Students are responsible for knowing and completing the prerequisites.


Many courses offered by various departments will complement the marketing curriculum. As a general guideline, students may consider the following options. Students should discuss their electives with their advisor in greater detail.

Plan how to use the electives rather than taking them all in the senior year or leaving them to chance. Many students use their electives to study abroad or to obtain a minor in another field.

Consider taking a course in behavioral science, such as sociology or psychology. A reasonable fluency in a foreign language may help the student in his/her marketing career in our global world. Students who are interested in taking language courses should consult the language department.

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