MKT 344 - Sports Marketing

1 semester, 3 Credits

This course helps the student develop an extensive understanding of the sports marketing industry. In particular, emphasis is placed on learning how sports-related organizations serve their multiple constituencies. The course is designed to help students understand: 1) markets in general; 2) the structure of the sports industry; and 3) sports products and the consumers of those products. Prerequisite: MKT 205.

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MKT 344 - Sports Marketing