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Sep 27, 2024
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MKT 311 - Sales Management 1 semester, 3 Credits
Examines the sales manager function as required to manage a field sales organization. Topics include selling strategies, planning, forecasting, budgeting, control; organizing, recruiting, hiring, training, compensating; territory design and management, sales quota techniques, performance evaluation; leadership, motivating, ethics; and accessing and using traditional and electronic secondary information sources. Prerequisite: MKT 205.
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