MBA 661 - Brand Marketing

3 Credits

Explores brand strategies and the key steps of the analytical process to help grow a brand globally. Students learn to define measurable brand objectives and develop strategies to promote brand usage, while focusing on key areas of management decision-making in today’s international marketplace. Key topics covered include: brand positioning, brand extensions, global product development, and global branding. The concept of “building and maintaining brand equity” will be a unifying theme throughout. Prerequisite: MBA 651.

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MBA 661 - Brand Marketing