Jul 21, 2024  
2018-2020 Undergraduate Catalog 
2018-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 205 - Principles of Marketing

1 semester, 3 credits-

Explores the basic principles, theories, problems, and practices in the ever changing marketing environment (social, economic, technological, legal, and ethical) and its impact on product, price, promotion, and distribution decisions in the domestic and global market. Emphasis is placed on the marketing functions, planning, and the distribution of goods and services from the producer to consumer.

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