Jul 21, 2024  
2018-2020 Undergraduate Catalog 
2018-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 335 - Buyer Behavior

1 semester, 3 credits-

Designed to present an overall view of the way in which individuals, groups, or organizations acquire, consume, and dispose of marketing offerings in order to satisfy underlying needs. Using current theories ranging from economics to psychology, this course explores how factors such as motives, attitudes, memory, demographics, psychographics, and cultural and social influences affect buyer behavior. Prerequisite: MKT 205.

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