Jul 21, 2024  
2018-2020 Undergraduate Catalog 
2018-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 340 - Marketing on the Internet

1 semester, 3 credits-

Explores challenges that marketing managers face in developing effective strategies for new media applications (online advertising, social networking, blogs, websites, and search engines). Goals include: to understand and apply digital marketing tactics, to derive insights from data to formulate digital marketing decisions, and to create and implement a digital marketing strategy. Prerequisite: MKT 205.

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