Jul 21, 2024  
2018-2020 Undergraduate Catalog 
2018-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Bookmarks (opens a new window)

MKT 344 - Sports Marketing

1 semester, 3 credits-

Helps the student develop an extensive understanding of the sports marketing industry. In particular, emphasis is placed on learning how sports-related organizations serve their multiple constituencies. Designed to help students understand: 1) markets in general; 2) the structure of the sports industry; and 3) sports products and the consumers of those products. Prerequisite: MKT 205.

Click here for the Semester Course Offerings

Add to Bookmarks (opens a new window)