Jul 21, 2024  
2018-2020 Undergraduate Catalog 
2018-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 404 - Advanced Advertising

1 semester, 3 credits-

Emphasizes current trends and issues in advertising. Special focus given to integrated marketing planning through a semester-long project as well as analysis of actual advertising campaigns, creative strategy, and media planning. Prerequisite: MKT 336.

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