Jul 21, 2024  
2018-2020 Undergraduate Catalog 
2018-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 423 - Fashion Marketing

1 semester, 3 credits-

Offers students an opportunity to explore the field of fashion marketing, including an analysis of the industry from designing, manufacturing, and global sourcing to advertising, promotion, and retailing of fashion-related products. Due to the global nature of this field, the course includes extensive investigations of the international aspects of fashion marketing and licensing. Prerequisite: MKT 205.

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