Jul 21, 2024  
2018-2020 Undergraduate Catalog 
2018-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 426 - International Marketing

1 semester, 3 credits- Core Foundation/Proficiency: Diversity

Introduces marketing approaches in the context of international markets. Due consideration is given to the analysis of the external environments (economic, political, legal, cultural, competitive, and natural) and their impact on the marketing strategy and planning. Students are involved in class lectures and discussions, and in development of an international marketing plan in a team setting. Prerequisite: MKT 336.

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