Jul 21, 2024  
2018-2020 Undergraduate Catalog 
2018-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 434 - Marketing Research

1 semester, 3 credits-

Studies research methodology and its application to the solution of marketing problems. Procedures and analytical tools are examined. Prerequisites: MKT 205 and either FIN 217 or MTH 217.

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