MKT 444 - Brand Marketing

1 semester, 3 credits-

Principles of strategic brand management to conceive and market brands will be examined, with an emphasis on specific tactical guidelines for planning, building, measuring, and managing brand equity and assessing a firm’s brand portfolio. This is an advanced course aimed both at imparting a breadth of knowledge as well as a specialized depth of knowledge. Prerequisite: MKT 336.

Click here for the Semester Course Offerings

What can we help you find today?

Academics & Apply

People & Places

Facts & Info

MKT 444 - Brand Marketing