Jul 21, 2024  
2018-2020 Undergraduate Catalog 
2018-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Bookmarks (opens a new window)

MKT 444 - Brand Marketing

1 semester, 3 credits-

Principles of strategic brand management to conceive and market brands will be examined, with an emphasis on specific tactical guidelines for planning, building, measuring, and managing brand equity and assessing a firm’s brand portfolio. This is an advanced course aimed both at imparting a breadth of knowledge as well as a specialized depth of knowledge. Prerequisite: MKT 336.

Click here for the Semester Course Offerings

Add to Bookmarks (opens a new window)