Jul 21, 2024  
2018-2020 Undergraduate Catalog 
    
2018-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 444 - Brand Marketing


1 semester, 3 credits-

Principles of strategic brand management to conceive and market brands will be examined, with an emphasis on specific tactical guidelines for planning, building, measuring, and managing brand equity and assessing a firm’s brand portfolio. This is an advanced course aimed both at imparting a breadth of knowledge as well as a specialized depth of knowledge. Prerequisite: MKT 336.


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