Jul 21, 2024  
2018-2020 Undergraduate Catalog 
2018-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 367 - Marketing Campaigns in U.S. History, c.1850

1 semester, 3 credits- Core Foundation/Proficiency: Writing II

Examines how different industries, products, and companies employed their marketing campaigns to take advantage of opportunities, respond to internal and external challenges and threats, and adapt to the social and cultural environment of their times. Includes the historical context of changing needs and wants of consumers, as well as developments in advertising media and marketing approaches. Same as AMS 367 and HIS 367.

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