Nov 21, 2024  
2018-2020 Undergraduate Catalog 
    
Catalog Navigation
  Publication Home
  Introduction
  Admission
  Financial Information
  Financial Aid and Scholarships
  Student Life and Development
  Academic Information
  Faculty Listings and Program Information
  Academic Programs
  Special Programs
  Course Descriptions
  Directories
  Campus Map
  Academic Guidebook
  My Bookmarks
HELP
2018-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Bookmarks (opens a new window)

MKT 367 - Marketing Campaigns in U.S. History, c.1850

1 semester, 3 credits- Core Foundation/Proficiency: Writing II

Examines how different industries, products, and companies employed their marketing campaigns to take advantage of opportunities, respond to internal and external challenges and threats, and adapt to the social and cultural environment of their times. Includes the historical context of changing needs and wants of consumers, as well as developments in advertising media and marketing approaches. Same as AMS 367 and HIS 367.


Click here for the Semester Course Offerings



Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Bookmarks (opens a new window)