Apr 09, 2025  
2019-2021 Graduate Catalog 
    
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2019-2021 Graduate Catalog [ARCHIVED CATALOG] Add to Bookmarks (opens a new window)

MBA 662 - Marketing Global Luxury Brands

3 credits-

Examines the phenomenal growth of the global market of the luxury industry. Students will develop an understanding of the multi-billion dollar global market for luxury goods and services, with particular emphasis on the “Democratization of Luxury.” Prerequisite: MBA 651.


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