Apr 18, 2024  
2020-2022 Undergraduate Catalog 
    
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2020-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 205 - Principles of Marketing

1 semester, 3 credits-

Explores the basic principles, theories, problems, and practices in the ever changing marketing environment (social, economic, technological, legal, and ethical) and its impact on product, price, promotion, and distribution decisions in the domestic and global market. Emphasis is placed on the marketing functions, planning, and the distribution of goods and services from the producer to consumer.


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