Dec 27, 2024  
2020-2022 Undergraduate Catalog 
    
Catalog Navigation
  Publication Home
  Introduction
  Admission
  Financial Information
  Financial Aid and Scholarships
  Student Life and Development
  Academic Information
  Faculty Listings and Program Information
  Academic Programs
  Special Programs
  Course Descriptions
  Directories
  Campus Map
  Academic Guidebook
  My Bookmarks
HELP
2020-2022 Undergraduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Bookmarks (opens a new window)

MKT 336 - Integrated Marketing Communications

1 semester, 3 credits-

Studies promotion as integrated marketing communications (IMC), its role in modern marketing, and its influence on consumer decision making. IMC strategic planning combines the components of the promotional mix (advertising, public relations, direct marketing, sales promotion, personal selling, and Internet marketing) into a comprehensive program, sending an appropriate, consistent marketing message to target consumers. Prerequisite: MKT 335.


Click here for the Semester Course Offerings



Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Bookmarks (opens a new window)