MKT 480 - Marketing Capstone

1 semester, 3 credits-

While studying strategic marketing, students will integrate four years of learning marketing into a cohesive body of marketing knowledge. Concepts of strategy, strategic management, and strategic planning will be explored in the context of marketing. Prerequisites: ACC 110, ACC 111 or 113, ACC 203/204, FIN 207, FIN 217 or MTH 217, FIN 310, MKT 205, MKT 335, and MKT 434.