Nov 23, 2024  
2023-2025 Graduate Catalog 
    
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2023-2025 Graduate Catalog
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MBA 651 - Marketing Management in Competitive Environments

3 credits-

Examines marketing management with a strategic emphasis. Such controllable variables as product, price, promotion, and distribution are treated as decision-making areas and studied in depth. The interaction of these variables with each other, with other business functions, and external factors that affect the marketing environment are also explored. Formerly MBA 520 Prerequisite: MKT 205.


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