MKT 205 - Principles of Marketing

3 Credits

Explores the basic principles, theories, problems and practices in the ever changing marketing environment (social, economic, technological, legal and ethical) and its impact on product, price, promotion and distribution decisions in the domestic and global market. Emphasis is placed on the marketing functions, planning and the distribution of goods and services from the producer to consumer.

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MKT 205 - Principles of Marketing