|
Nov 04, 2024
|
|
|
|
MKT 310 - Personal Selling 1 semester, 3 credits-
Examines the role of the professional salesperson in business-to-business selling. The concept of solution-oriented, long-term, mutually-beneficial relationship-selling is explored and contrasted against transactional selling approaches. Important elements of the sales process are introduced including probing and understanding/identifying buyer needs, using technology tools to improve effectiveness and efficiency, negotiating win-win outcomes, closing and providing post-sale service. Prerequisite: MKT 205.
Click here for the Semester Course Offerings
Add to Bookmarks (opens a new window)
|
|