Dec 03, 2024  
2024-2026 Undergraduate Catalog 
    
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2024-2026 Undergraduate Catalog
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MKT 340 - Digital Marketing

1 semester, 3 credits-

Explores challenges that marketing managers face in developing effective strategies for new media applications (online advertising, social networking, blogs, websites, and search engines). Goals include: to understand and apply digital marketing tactics, to derive insights from data to formulate digital marketing decisions, and to create and implement a digital marketing strategy. Prerequisite: MKT 205.


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