Nov 21, 2024  
2024-2026 Undergraduate Catalog 
    
2024-2026 Undergraduate Catalog
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MKT 342 - Social Media Marketing


1 Semester, 3 credits-

An overview of social media marketing concepts, analyses, tools, and activities to develop strong social media marketing strategies. Emphasizes understanding social media interactions, the various channels available to marketers, and how to build and track the effectiveness of social marketing strategies. Prerequisite: MKT 205. Junior/Senior status required.


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