MKT 205 - Principles of Marketing

1 semester, 3 Credits

Introduces students to the vital role that marketing plays within firms and within society in the domestic and international marketplace. Explores the basic principles, theories, problems, and practices in the modern and ever changing marketing environment. Examines social, economic, technological, legal, ethical, and other environment factors and their impacts on product, price, promotion, and distribution decisions in a global market (marketing mix). Emphasizes the marketing functions, planning, and the distribution of goods and services from the producer to the ultimate consumer. Provides opportunities to practice and refine written and oral communication skills as well as to acquire a solid foundation in marketing theory.

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MKT 205 - Principles of Marketing