May 21, 2024  
2011-2013 Graduate Catalog 
    
Catalog Navigation
  Publication Home
  Introduction
  Admission
  Financial Information
  Academic Policies and Procedures
  Programs of Study
  Directories
  Campus Map
  Course Descriptions
  My Bookmarks
HELP
2011-2013 Graduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Bookmarks (opens a new window)

MBA 651 - Marketing Management in Competitive Environments

3 Credits

Examines marketing management with a strategic emphasis. Such controllable variables as product, price, promotion, and distribution are treated as decision-making areas and studied in depth. The interaction of these variables with each other, with other business functions, and external factors that affect the marketing environment are also explored. Prerequisite: MKT 205. (Formerly MBA 520)


Click here for the Semester Course Offerings



Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Bookmarks (opens a new window)