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Dec 11, 2024
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2016-2018 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing
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Bachelor of Science
Marketing costs absorb about half of each buyer’s dollar, with its activities being performed in both business and nonprofit organizations, and on both a domestic and international stage. Marketing activities help businesses generate profits and help fuel the global economy. New technology has dramatically expanded marketers’ ability to connect with customers, and socially responsible marketing can promote the welfare of consumers and society.
Marketing involves an examination of the exchange processes by which consumers and organizations satisfy their wants and needs. Thus it requires an understanding of consumer behavior, motivation of sales personnel, the impact of advertising and promotion on potential consumers, cultural differences in the global marketplace, market research techniques, and the role of marketing on the Internet.
Success in marketing requires both quantitative and qualitative skills. Our program is designed to develop these skills through a broad-based business curriculum coupled with a functional knowledge of marketing. Our small class sizes offer students opportunities to interact regularly with faculty. Many classes have team projects, which develop interpersonal and leadership skills. Effective oral and written communications are stressed throughout the program. Furthermore, excellent career opportunities are available to students through our marketing internship program.
The marketing program helps students become familiar with the marketing process and with the theoretical concepts, tools, and skills necessary to successfully enter and advance in the global marketing arena.
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Please Note:
Academic programs vary in their requirements. Students should consult with their faculty advisor and the Academic Guidebook to review the Academic Planning Form pertinent to their program of study. In addition, students should review course descriptions regarding any prerequisites for required courses. Graduation requirements include a minimum of 120 credit hours, although some academic programs may require additional credits. Please refer to the Academic Resources section of the catalog for more information. Information regarding the Core Curriculum is available within each course and online. Effective with the Class of 2021:
Math requirements must be met by all business majors: - Students will be required to complete the ALEKS mathematics assessment* at an 80 percent proficiency by the first day of classes: and
- Successful completion of the MTH 107 course; OR MTH 108, MTH 109, MTH 131, or MTH 132
*All PCSB students are required to demonstrate proficiency in finite mathematics. As a result, all new and incoming business students must successfully complete MTH 107 (or higher) and ALEKS. ALEKS is an on-line math learning and assessment tool which is used to measure math proficiency and help bring students up to the expected levels on finite math topics. Additional Information/Recommendations
Prerequisites Many courses in the curriculum have prerequisites. Students who do not complete the necessary prerequisites in time may not be able to take some critical courses in the program. In the worst case, this may lead to the student not graduating with a marketing degree. Students are responsible for knowing and completing the prerequisites. Importantly, students must complete MGT 301 prior to their senior year. Electives Many courses offered by various departments will complement the marketing curriculum. Consider taking a course in behavioral science, such as sociology or psychology. A reasonable fluency in a foreign language may help the student in his/her marketing career in our global world. Students who are interested in taking language courses should consult the language department. Students should discuss their electives with their advisor in greater detail. Many students use their electives to study abroad or to obtain a minor in another field. |
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