Apr 27, 2024  
2022-2024 Undergraduate Catalog 
    
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2022-2024 Undergraduate Catalog
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MKT 336 - Integrated Marketing Communications

1 semester, 3 credits-

Studies promotion as integrated marketing communications (IMC), its role in modern marketing, and its influence on consumer decision making. IMC strategic planning combines the components of the promotional mix (advertising, public relations, direct marketing, sales promotion, personal selling, and Internet marketing) into a comprehensive program, sending an appropriate, consistent marketing message to target consumers. Prerequisite: MKT 335.


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