Graduate Certificate in Digital Marketing

Digital Marketing Graduate Certificate

The Digital Marketing Graduate Certificate Program was developed based on industry feedback. It is a 3-course, 9-credit-hour certificate designed to be taught by both industry professional(s) and PC marketing department faculty. The courses in this certificate are designed to first provide students with both the theory and understanding of digital marketing concepts and tools and culminate in the application of digital marketing concepts to a “real world project-based consulting course.” 

The Digital Marketing Graduate Certificate Program provides a rapid foundational education in digital marketing and quantitative analysis, focusing on building confidence to use data to make strategic marketing decisions. This competency has been identified as an integral business skill for marketing professionals, needed to lead change and make better business decisions.

Participants in this program will:

• Increase their understanding of digital marketing and problem-solving skills
• Learn a variety of digital marketing tools and techniques
• Apply knowledge learned in a real-world problem with data/cases supplied by a local company

Timeline of Required Courses:

Fall - MBA 651 Marketing Management in Competitive Environments  
Winter - MBA 663 Digital Marketing  
Spring - MBA 664 Digital Marketing Consulting Project  

Inaugural Faculty

Dr. Nea North, Assistant Professor of Finance
Ms. Emily McKenna, Director, Demand Generation Marketing, Fidelity Investments
Dr. Mark DeFanti, Associate Professor of Marketing